When it comes to building a brand’s online presence, reputation management is one of the most critical elements to incorporate into any marketing plan for roofers.

Negative feedback can be exceptionally damaging to a roofing business, working against all other marketing efforts.

Online reputation management that focuses on pleasing customers to avoid bad reviews and then properly handling any that come in is essential.

Take these tips from reputation management services on how to ensure that online reviews for your roofing company are stellar and what to do about the ones that are not!

1. Do Good Business

The key to reputation management and reducing the possibility of getting a lot of bad reviews is simply to do good roofing business.

Research audiences carefully, provide a user-friendly website, offer quality products and services that do what you say they will, and be responsive to roofing customers.

Positive reviews are a highly influential element in online reputation management.

Give roofing customers no less than what they expect so they are always happy and more likely to share great reviews rather than complaints.

2. Claim And Brand Social Media And Roofing Business Directory Pages

Social media and directory listings are powerful marketing tools for roofers these days.

Google reputation management recommends claiming those pages on all the popular social sites and business directories so your roofing company is present and searchable.

Once the pages are claimed, brand them all the same so there is no question that the public is dealing with only your roof company on all the different sites.

Branding increases recognition and builds authority, improving the overall opinion that users will have of the roofing company.

3. Be An Active Owner on Social Media

Once your roofing company’s social media and business directory pages are set up, be active with them.

Reputation management requires owners to be active with this form of business promotion by regularly posting appropriate content and interacting with users on the pages to let them know they matter.

Social and business pages left unattended for long periods reduce trustability and leave viewers wondering whether a roofing business is even in business anymore.

4. Provide Authoritative Page Content

Whatever a roofing company’s niche may be, improve its online reputation management by posting informative and authoritative content to social media pages.

Engaging, relatable content that draws attention by the right audience is great for reputation building as long as your roofing company engages back with viewers.

Strategically post a variety of content to keep interest up and reach viewers in multiple ways to keep your roofing brand interesting and memorable.

5. Handle Bad Reviews In A Positive Way

Pay attention to all the activity on social and business pages and respond to negative comments and reviews immediately.

Quickly resolving problems to turn negative experiences into rescued positive experiences is a critical part of online reputation management for roofers.

With this type of attentiveness, other viewers see the roofing company’s honesty and the true desire to please and help customers, even when there is a problem.

This goes a long way toward building brand trust.

6. Monitor Online Pages Closely

In addition to promoting engagement and replying quickly to any negative comments to rescue these situations, monitor how well social and business pages that connect with viewers are helping your roof company's brand.

Use the information gathered about who is visiting which sites, how they are interacting, and the overall approval of your roof company, services, or products to make improvements.

Let users advise what is right about your online presence and what is wrong and in what areas to focus on building roofing company brand reputation and business.

Online Brand Management

Delivering a great product or service to customers is only one part of doing business online.

Marketing and online reputation management are a critical part of promoting goods and services to bring in more roofing customers.

A negative brand reputation can make the difference between getting a new customer or sending them to another roofing competitor.

With attentive and thorough reputation management services, it is possible for any roof business to keep positive reviews coming in and turning negative ones into one more chance for your roofing company to shine!