When setting up a business website, the best SEO strategy is to do it in a way that reduces distraction and more efficiently convinces viewers to convert.
As important as the other content on an SEO optimized website might be, a simple navigation bar should be at the top of a list of website essentials.
In a competitive industry, roofers only have a few seconds to convince website readers to make contact and this SEO strategy will help more of them do it!
A Simple Navigation Bar is The Key
When every second counts, the best SEO strategy is simplicity.
The goal for every roofer should always be to get their viewer to seek contact to receive more information, which is the first step to making a sale.
Considering this objective, the easiest way to achieve it is with as few navigational choices at the top of the website as possible.
Other links can always go further down on the page or within the footer.
Keep Nav Bars Effective With Only These Two Things
For some businesses, the most successful SEO strategy for header navigation bars is to limit them to only two vital links.
Though that may not seem like much, these two links are the most important ones for website viewers to see and respond to.
Based on the most current SEO research, website visitors respond most favorably when they see these two specific links which in turn generates a higher ROI.
Do You Know Will Help Increase Your CTR?
So, what are the two special links that can keep a website nav bar simple and help active leads do the right thing?
Chris from RoofingSites.com explains it in this week’s SEO marketing tip video!
Keep Navigation Simple And Get More Sales
As instinctive as it might seem to put tons of links in the top navigation of a roofing website, much of that instinct is due to past conditioning.
That was the way that all websites used to be, but not anymore!
Now the most effective SEO strategy for roof companies and many other businesses is to simplify top navigation by reducing options.
With fewer choices at the top, those leads that already know what they want will reach for that information by clicking one of those essential links before getting distracted by other information.
The ones who are not yet ready will still go on to seek any additional information that is linked further down the page.
Reel in more hot leads with a simple 2-link top navigation that contains these two links.
And for additional SEO strategies for turning a poorly converting website into a lead-generating machine, visit RoofingSites.com to learn more and be sure to request a free marketing call with Chris!
Need Help With SEO Strategies for Roofers?
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