A website that converts at a high percentage is something that every roof company needs to build and grow their business.
Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website.
Knowing this, how can roofers convert more leads without dumping endless funds into lead generation?
The problem isn’t that there are not enough leads for roofers; it is that they are not being retargeted to keep those leads in the loop until more of them convert!
What Is Ad Retargeting?
Ad retargeting is a marketing technique for roof companies that turns existing leads into new conversions by gently reminding them to make a purchase.
This is done using retargeting ads that follow a user around the internet, popping up in different places where they might normally see a digital ad.
Using this retargeting strategy, local roofing companies can increase their conversions of leads that have already visited their site without a whole new investment in new lead generation.
How Does A Retargeting Strategy Generate More Sales?
Retargeting is a very basic concept for roofers that works by keeping already generated leads in the marketing funnel by tracking them, a technique that is well known to create more conversions from existing leads.
Since leads that have already shown an interest in a roofing company are more likely to convert, retargeting helps them to do that by serving them new ads during their online searches, including ads that can offer specials, discounts, and other conversion perks.
The goal of every roofing company's retargeting strategy is to eventually convince a user to re-visit a website and then actually convert, something they are increasingly likely to do with every return visit for more information.
Best of all, this strategy increases website conversion rates with a lower additional marketing investment, increasing a roofer’s overall ROI on what has already been spent to generate those leads in the first place.
Watch And Learn The Simple Facts About Ad Retargeting
In this week’s Roofer Growth Hacks clip, hear Chris from RoofingSites.com talk about ad retargeting and how it is an easy, cost-effective way for roofers to increase conversions and get more sales with leads they have already generated:
Convert More Roofing Leads With An Ad Retargeting Plan
Lead generation is an important marketing strategy that every roofing contractor must use to bring in more interested website visits.
To increase their website conversion rate and get more than one sale per 100 visits, an ad retargeting strategy for roofers can help.
Learn more about ad retargeting and why it is so useful and cost-effective for converting leads in the full Roofer Growth Hacks episode by clicking here or schedule a free marketing call with Chris at RoofingSites.com today!
Interested In Retargeting for Roofers?
Learn More By Contacting RoofingSites.com
Call 888-308-2168 To Find Out More!
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