Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most.
What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get them more business exposure, more active leads, and many new customers.
Learn more about Google display ads and why they are an important addition to the search ads that most business owners are already aware of and may already be using!
What Are Google Display Ads In Comparison to Search Ads?
When people think of Google Ads, most think of the text-based search ads that show up in a box at the top of the Google search results.
Google also offers display ads that can appear on other platforms and essentially any website that uses ads on their pages.
Display ads used by a roofing company in a Google ads campaign appear as attractive, thin banners at the top of a web page or square or rectangle ads positioned in different places on a web page.
Why should roofers include display ads in their Google ad services if they are already using search ads?
Because Google display ads show up without a user having to use Google search.
These targeted ads rely on past search history, cookies, and other data to target users even if they are not actively using Google Search.
Through the added exposure gained with Google display ads that show up on websites other than Google Search, roofers can gain more new customers, even when potential customers view unrelated websites.
What Should An Effective Google Display Ad Include?
Google ads that appear as thin banners at the top of a web page or square ads elsewhere on the page provide only a small amount of space with which roofers can make a big impression.
The best way to do that is by including an eye-catching photo, a bold Call to Action, and minimal text of only the most essential info.
A great-looking Google display ad depends on simplicity and choosing the right photo.
To achieve that, roofers can partner with a designer who will create their Google Ads to ensure they make the most effective use of their advertising space.
Watch and Learn About Google Display Ads
In this week’s Roofer Growth Hacks video clip, Chris from RoofingSites.com discusses the two types of Google Ads, how they are used, and why Google display ads are a must for every roofer’s digital ad campaign.
Reach More Customers With Google Ads Campaigns That Include Display Ads
With a Google Ads campaign, roofing contractors can expand awareness of their companies and attract more leads by simply showing up in the same places that their targeted internet users go.
Ads on Google Search are great for highlighting roofer listings when people use the search function, but for those times when they don’t, targeted Google display ads will still find them.
Learn more about Google Ads services and how to get more leads by viewing the entire Roofer Growth Hacks episode by clicking here or by scheduling a free marketing call with Chris at RoofingSites.com to discuss your business!
