Growing a roofing company from its roots as a one or two-person operation into a flourishing business involves much effort beyond just the roofing work itself.

Roofers must invest in SEO marketing to create awareness and attract new leads, but they must also learn how to effectively run their developing enterprises.

For many roofing contractors, taking on the hat of a business owner with a whole team of employees to direct can be stressful, leaving them questioning their next move.

A good way to move forward is by acknowledging the concept that success and business growth for a roofer are not about bringing in more money, but rather about setting up the business to be the best it can be.

The rest, including the money, will follow!

A Roofing Company Is More Than Just Its Founder

As much as roofing company owners may believe their business should focus around them and their needs, this is actually a very limiting factor that can prevent business growth rather than foster it.

Simply stated, a roofing business that functions competently and serves its customers properly as a result is one where the whole team is the focus.

Using the principles of “people first” business leadership, roof contractors can surround themselves with good teams that work together like a well-oiled machine.

The right people doing the right work make every job easier while creating a more positive working environment.

In this setting, valuable roofing employees become loyal workers who feel appreciated and are more willing to give their best in every job they do.

Roof company owners who understand that their business is not actually about them, but instead about their reliable employees and how honesty, compassion, and vulnerability with others can produce that will see success come to them more easily.

Avoid This Common Connection Mistake

One of the most common reasons some roofing company owners may not connect with employees or customers in ways they would like is the language they use when expressing their ideas.

Language, and the overall tone of a message, can either bring the mood down or create optimism and positivity, even when things are not going 100 percent as expected.

Using positive language, roofing contractors can inspire their employees and keep them working collectively toward being a part of a cohesive team.

Similarly, they can keep their roofing customers interested and happy by allowing them to feel not only that their vision is possible, but that it is seen and understood, too.

Ultimately, it is all about positively connecting with others and missing out on that connection can prevent a roof company from growing.

Watch and Learn How To Grow A Roofing Company

In this month’s Roofer Growth Hacks episode, Chris from RoofingSites.com talks with Jonathan Cinelli, Project Management Professional (PMP) and Associate Certified Coach (ACC), who speaks on the 5 vital principles of People First Leadership and how roofers and other business owners can benefit from this mindset.

Achieve Great Business Leadership The People First Way

Roofers who have built their companies from the ground up have surely struggled with the challenge of building a great team that has the same values they do.

A team that can work well together toward common goals of attracting new roofing customers and then pleasing them is essential for achieving business growth.

Using the People First method, roofing contractors can take the focus off themselves and put it on others to create and appreciate that tight-knit circle of reliable people.

Learn more about this effective business management method for roofers by visiting RoofingSites.com and scheduling a free marketing call with Chris.

While there, don’t forget to download a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers,” too!