The key to getting more business as a roofing contractor is addressing not only SEO marketing but also how to become the best roofing company to serve customers.

While every new lead and customer is valuable, roofers must strive to be the business that people choose over and over again, not just once.

Roofers want to be THE choice in their community, not just A choice this time.

Achieving that involves taking business and reputation marketing to the next level, one that many roofers fail to reach, cutting off any future sales in the process.

What Does Being THE Choice Mean?

The goal of investing in SEO marketing is to spread awareness in the hopes of bringing in new leads, and more sales.

With so many roofing contractors out there to choose from in most communities, reputation becomes an essential part of the marketing plan for gaining an edge over other contractors.

Marketing may bring a customer to a roofer’s business listing or website, but it is their positive reputation among others that prompts most new customers to sign on the first time.

This is the first step in becoming THE roofing choice within a community and not just one that fits an immediate need.

Yet there is much more to achieving this distinction than positive customer reviews; reputation building starts with a roofer's first immediate response to a customer’s inquiry and goes on indefinitely in what should become a culture of customer satisfaction and positive experiences.

Lead Nurturing Does Not Stop After Closing A Sale

As familiar as most business-minded roofers probably are with the term lead nurturing and what it is, many still fail to understand that it should not stop once a customer job is finished and the payment is processed.

Lead nurturing is an ongoing process that starts with attracting new roofing customers, progresses to active targeting to stay top of mind, and then continues with follow-ups and other techniques that create smiles and keeps them.

Continued nurturing helps to convince a roofer's customers to make a choice and then later, builds a business reputation by confirming that the choice was the right one.

As complex as all this might sound, all it involves is simple methods like prompt responses, good etiquette, and positive problem-solving skills, all of which create a positive roofing customer experience to keep them coming back.

Watch and Learn How To Be The Business That Gets Remembered

In this week’s in-depth Roofer’s Marketing Webinar, Chris from RoofingSites.com explains how to satisfy customers and secure repeat sales through a journey of lead generation as well as nurturing, customer care, and reputation building using his SOP (Standard Operating Procedure) to become the contractor of choice:

Focus on Creating Positive Experiences To Earn Lasting Customers

Every new sale is important for roofing contractors in competitive markets, but so is getting another call from a satisfied customer for more work.

Using a process that creates positive customer experiences from the point of first contact, roofers can become their customer’s contractor of choice, rather than just another business willing to do the work.

Learn the simple process for achieving that in this week’s essential roofer’s marketing seminar or visit RoofingSites.com and schedule a free marketing call with Chris.

In addition, roofers can now sign up for the Marketing Academy course with Chris and get lessons, one-on-one calls, access to the Marketing Academy Facebook Group, and many other resources by clicking here!