Google is the center of the online universe. If you don’t have your site optimized for Google (or Yahoo! or Bing either), your site isn’t doing all it can for you. Use these tips to get started on a search optimization campaign for your website, and watch your users roll in.

As you build your site, avoid thinking that lots of advertising is how to boost your rankings. There is increased visitors and sales through advertising, but this does not address the challenge of increased site rankings.

Keyword density is an important component in search engine optimization. Focus on keeping each page’s keyword content well under 20 percent.

When selecting your domain name you need to ensure that it includes your main keywords or phrase. Your website name should be easily recognized and remembered so it can be found by the relevant searching viewers. Remember that many people will find your site if your site has products they are searching for. Don’t assume that most visitors will simply be from advertisements.

So consider using an article exchange rather than just a link exchange to increase your rankings. This technique will share articles on multiple sites. This works better than link exchanges and both websites get new content.

If you add keywords on comments you will be better recognized. Instead, you should just focus on having good content.

Avoid duplicating content if you don’t want your content considered spam. You may be using duplicated content and aren’t even aware of it. It might be quicker to use the same product description over and over again, but search engines might not be able to distinguish this from spamming.

Site registration with the search engines is definitely mandatory for SEO purposes. Many people think it’s done automatically. It pays to check these results are still accurate on a regular basis. As long as you appear somewhere on the search results, you’re okay.

Make sure you focus on your title tag. It’s what your site’s pages will be listed by on search engines. The title tag should contain an ideal description of the information located on each page and contain relevant keywords. In addition, keep it short.

Ensure that you include information in your first paragraph so it can be used in the HTML meta tag description. Some search engines use this content instead of the actual tag to use as the blurb that explains your site below your link in page results. Having the wrong content in this space can damage your search engine optimization.

When working on your site’s SEO, remember to consider your human readers first. While keywords aimed at bots and search engine crawlers are important, these machines have never made a purchase. It is important that the website is easily read. You could fail if it’s not.

Do not place yourself on the same server as a banned site. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.

A created search engine with defined parameters gives the individual the ability to easily enhance the performance of his or her search engine. When you are attempting to enhance a search engine’s performance, you should use defined commands that will give you the best results.