Every roofing business starts in the same place, with a skilled contractor who decides to build their own company doing roofing work for their local community.
Yet from Day 1, roofers must understand that the growth of their business depends not only on their skills and marketing efforts but also on the experience they give to every one of their customers.
In turn, positive customer experiences that keep business growth happening are built on the back of having an effective roofing company business structure and the right people behind it.
Top Roofing Companies Need Good Internal Infrastructure
As simple as it may be to attract a few customers with digital marketing ads and then jump right into providing services, roofers hoping to grow their companies into successful enterprises can only do so through effective business management.
Like every other structure, a roofing business needs good infrastructure that creates a culture within the business that reflects the owner's priorities and goals for that business.
Roofing company owners must identify their purposes for being in business, learn essential leadership skills, become competent in controlling the company’s finances, organize the business to be productive, and then hire the right people who can work according to the business structure that has been implemented.
With this type of effective management base, any roofer will find it possible to please customers and grow their companies exponentially.
Great Customer Experiences Require Great Communication
While it might be obvious that roofers must have contact with their customers to get hired in the first place, continued communication throughout the selling, service, and post-completion process is essential to produce positive experiences that create business growth.
That critical, ongoing communication with customers starts with good internal communication, which only happens when there is an effective internal infrastructure.
Unless employees are communicating well among themselves and the company functions as a smoothly-running machine, those communication breakdowns transfer right to the customers, detracting from their overall experience.
Watch and Learn About Creating Customer Experiences
This week, Chris from RoofingSites.com welcomes Fred Reikowsky, Certified Professional Business Coach and principal of Legacy Business Leaders LLC, to discuss his Five Functions of business management and how roofers can create positive customer experiences by first having the right business structure.
Embrace These Five Critical Business Management Functions
Any roofer will surely agree that pleased customers can do wonders to help their companies grow.
What they may not understand is that there is much more to creating a happy customer than just doing a good job on their roof.
Effective business management based on five essential principles is the basis of the trickle-down effect that creates positive customer experiences.
Learn more about these five functions and other business management advice by scheduling a free marketing call with Chris at RoofingSites.com.
Also, don’t forget to get a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers,” by clicking here!
