A common misconception of many owners of contractor-type businesses like roofing companies is that competing in a crowded market starts with getting as many leads as possible to bring in new customers and ends with a job well done.

While marketing leads and excellent service are important, this concept misses a critical element that can make succeeding as a local roofer easier and more permanent.

The true secret to becoming wealthy as a roofer and having a business that survives for the long term is relationship nurturing and effective personnel management.

With good relationships within their business as well as within their service markets, any roofer can build and maintain a profitable business indefinitely.

Not Enough Leads Is Not The Problem

The first thing that roofers often think when they are not getting enough sales is that they obviously need more leads.

This often brings about additional investments in marketing and a flood of leads coming in.

Getting more leads is never bad, but if the conversion rate is low, there is a problem somewhere else.

Usually, it is a breakdown happening between marketing people and salespeople within the business.

This is especially significant when roofers are playing multiple roles within their businesses, acting as marketers and/or salespeople themselves while also attempting to manage the company and do the work, too.

One of the best moves that an owner-roofer can make when caught in this loop is to bring on skilled salespeople who can work successfully with marketing people to nurture and close those leads, allowing them to concentrate on the rest.

This leveraging of the capabilities of all of these roles creates a more efficient machine that can become more profitable.

What Is The Recipe For Building A Profitable Roofing Business?

Achieving business wealth may start with effective marketing, but it also requires a solid operational plan that generates more sales and then turns those sales into happy, repeat customers or referrals.

To accomplish this, roofers must understand that the players behind the scenes are just as important, if not more so, than those up on the roofs.

It is also important to identify personal goals for the business to generate that management plan for success.

Back-office marketing and sales teams are the ones who generate the leads, sales, and ongoing customer relationships that keep roofing companies in business.

An efficient contractor business model is all any roofer needs to accomplish this.

Watch And Learn How to Become A Wealthy Roofer

In this week’s Roofer Growth Hacks episode, Chris from RoofingSites.com talks with Brian Kaskavalciyan, business coach, marketing expert, and author of The Wealthy Contractor, about how roofers can become wealthy while building a strong business with effective back-office marketing.

Roofers Need A Good Business and Marketing Model To Succeed

Moving forward from the do-it-all stage of a fledgling roofing business is a difficult, but necessary step.

Fortunately, following the gFour marketing business model, roofers can arm their companies with the support personnel they need to create business growth while focusing on pleasing and maintaining customers.

Learn all this and more by contacting Chris at RoofingSites.com and scheduling a free marketing call with him.

Plus, get a free copy of the “Ultimate Guide to Digital Marketing for Roofers” and many other free marketing and business growth resources while visiting the site!