A critical web development detail that SEO expert services for roofers must consider when planning effective roofing websites is architecture including what type of site structure the Google algorithm prefers.
Site structure as part of overall SEO services for roofing companies has been a topic of discussion for decades, with marketers employing different types over the years trying to find the golden ticket of architecture that most pleases Google and creates better organic search results for roof companies.
Input From Google's John Mueller
Recently, Google developer John Mueller shed some light on what web developers should concentrate on to create a very good user-friendly, search engine-pleasing roofing company website structure that will bring better results.
He indicated that the algorithm performance is enhanced by SEO experts for roofers on roofing websites that utilize theme pyramid structure over flat structure.
In his explanation of how the algorithm reacts to these two different architecture types, it’s easy to see why theme pyramid architecture is both Google-friendly and user-friendly also.
Website Architecture - Flat or Pyramid?
According to Google’s Mueller, there are two basic site structures that can be used by SEO roofing services:
- Flat architecture where every page on the website links directly to the homepage.
- Theme pyramid architecture where pages are grouped together into themed categories and the main categorical page links to the homepage.
It has sometimes been thought that a shallower architecture is best for the search algorithm prompting the use of a flat site structure; however, Mueller suggests otherwise.
SEO services for roofers looking to improve their roofing website performance must adopt the latter so that the search engine can more easily explore a roofing website and find relevance to search queries more accurately, two of the major considerations for improving site effectiveness.
The Benefits of Theme Pyramid Website Structure
An effective website structure for roof companies is one of the most important SEO services for roofers to plan out, as site architecture directly affects how easily a website can be used and how favorable it is to Google’s search algorithm.
Flat architecture may seem less complicated and easier to use; however, it falls short in many areas.
On the other hand, theme pyramid architecture when used on roofing company websites provides many of the benefits that SEO campaigns for roofing companies seek when planning website design and marketing strategies:
- More Intuitive and User-Friendly - Pyramid structure allows users to navigate a roofing website that feels natural to them, with related pages connected through links that are easy to follow. User-friendliness is a key factor in how Google assigns value to any roofing company website.
- Easier to Crawl - Search engines can more easily and thoroughly crawl a roofer's site designed with a hierarchical pyramid structure, going from page to linked page quickly as opposed to reaching dead ends after a single page on roofing sites utilizing a flat structure.
- Establishes Relevance Between Pages - A properly categorized pyramid that maintains categorical roofing themes helps the algorithm identify those themes within a website, which improves site searchability in terms of context, SEO, and semantics to more easily serve appropriate roof company pages based on user searches.
- Carries Link Value and Page Authority - Relevance among groups of pages also allows those pages to benefit from authority assigned by incoming links, spreading that authority throughout the roofing website.
Putting It All Together
In the middle of all the constant changes happening in the world of roof company website development, there is always one constant that roofing SEO firms can count on: Google pays more attention to user-friendly roofing websites.
To attract that attention, always use a site structure that’s more user-friendly for roofing websites including themed pyramid architecture.
Using a pyramid structure, users can make their way more easily around a roofing website and find things where they are normally found, context and relevance is more apparent, and page authority goes further.
All of these details from roofing SEO experts are part of what prompts Google’s algorithm to consider a page and a website as valuable and worthy of suggesting to users making search queries!
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