About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
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Are you a roofing company owner and need some help with getting your marketing systems working? Use the scheduler below to find a time that’s convient to talk with Chris!
Chris’s Blog Posts
Roofer Growth Hacks – Season 1 Episode 8 – How to Preposition Roofing Buyers for Sales by Using Lead Nurturing with Chris Hunter
Turn cold leads HOT with these easy steps! Today’s workshop [...]
Roofer Growth Hacks – Do You Correctly Hire New Employees?
Beyond the SEO marketing and skillful financial management, one of the most critical factors for growing any roofing company is having the right employees.
Employees can make or break a roofing business, especially when those businesses are small and depend on every employee having the same mindset for growing the [...]
Roofer Growth Hacks with Alex Sezer – Core Values & Culture!
To build a successful roofing business, there are certain things every roofing contractor needs to understand and invest in.
The most obvious of those things are digital marketing to help roofers create brand awareness and build a local reputation as well as financial practices that generate the most growth from [...]
Roofer Growth Hacks with Lyn Askin – EOS For Roofers!
For any roofing company owner looking to grow their business, accessing and using the right tools is essential.
While digital marketing helps generate new leads for roofers and an effective digital marketing strategy is an integral component for creating that business growth, it is only one element of actual business [...]
Increase Roofing Website Conversions Using Strong CTAs
Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get [...]
Workshop – How to Outrank Your Roofing Competition on Google!
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
What’s Your Big Hairy Audacious Goal For Your Roofing Company?
Goal setting is essential for planning digital marketing and business growth overall.
Every roofing business owner investing in a digital marketing plan already knows this, especially those who have been paying attention to recent RoofingSites.com video workshops.
Yet what many don’t fully realize is the different types of goals that [...]
Improve SEO Ranking for Roofing Companies With These Tips!
With so much local competition, SEO is a critical online marketing necessity for roofing companies to get ahead of the pack and stay there.
Improving SEO ranking starts with understanding how Google ranks web pages and then applying the SEO services that can accomplish it.
Effective SEO help can improve [...]
Why Should Roofers Work on Roofing SEO During the Winter?
Winter is almost here and with the dipping temperatures, some roofers might be seeing their work schedules slowing down.
This relaxation in the schedule offers the perfect opportunity for roofing contractors to work on their SEO strategies, both for today and the upcoming busy season.
Whether a contractor is in [...]
3 Nurture Campaigns You Need to Increase Roofing Sales!
The key to converting more roofing leads and getting more sales is effective lead nurturing to progress them through the sales funnel.
Unfortunately, due to incomplete lead nurturing strategies as well as a failure to understand that not all leads are the same, most roofers are not getting the sales they [...]
How Quickly Should Roofers Follow Up On Incoming Leads?
Time is money and this is something that every busy roofing contractor knows.
Lead nurturing is money, too, as this is what lands the roofing jobs by converting interested leads.
Lead follow-up time is the critical point where lead nurturing strategies and time combine.
While roofing company owners might understand [...]
Got Lots of 5 Star Reviews? If Not – You’re Losing Money!
When people in the community search for roofing contractors, which of all the business names that come up on the search page and on Google Maps do you think they will choose?
In most cases, it is going to be the one with a number of outstanding reviews for roofers, [...]
How to Double Your Roofing Company Size Without Running Ads!
When asked about lead generation for roofers, most contractors believe that getting more leads involves paying for expensive advertising to attract and gather leads.
Advertising can definitely be an important part of lead generation marketing for roofers; however, it is not the end-all means of getting more customers.
Well-targeted ads [...]
Best Books Roofing Company Owners Need to Read!
It’s no secret that many roofing company owners don’t know a whole lot about how to effectively market themselves to get their phones ringing, which is why many turn to marketing firms like RoofingSites.com to get the help they need.
That help can go a lot further when roofers take [...]
Content Marketing for Roofers in 2022 – What Does The Future Hold?
Of all the different methods used in online marketing for roofing companies in 2022, content marketing remains a top contender in levels of importance.
Content marketing services are a rising niche in the overall marketing field for roof companies, as it is a basis in quality content from which all [...]
How to Rank Your Roofing Company on Google Maps in 30 Days or Less!
A key focus for getting any roofing company to rank on the local map is Google Maps optimization and how to make the map work for each business individually.
Optimizing for Google Maps is one of the best ways for any roofer to get found because they will show up [...]
How to Rank #1 in Google for 1000+ Roofing Keywords!
It can definitely be confusing and challenging for roofers to understand how to use specific keywords to help rank higher in Google search results to achiever better results with SEO for roofers.
Are These Questions In Your Mind Right Now?
How do you know which keywords to even try to [...]
2022 Internet Marketing Blueprint for Your Roofing Company!
Internet marketing is not something that all roofers think about when deciding how to compete for more business in their communities.
Any business can advertise, but internet marketing for roofers involves a more specialized approach to generate high-quality leads that are increasingly likely to turn into actual customers.
Among the [...]
Do You Really Need Blogs to Rank Roofing Websites?
Are website blogs just a fad or do they actually help SEO content marketing for roofers?
Are they worth the time and money put into them in terms of being a part of successful SEO content marketing strategies for roofing or are they just website padding?
And if content marketing that includes [...]
Digital Marketing for Roofers Needs Remarketing and Reputation Management!
The purpose of digital marketing for roofers is to help roofing companies develop their brands by increasing public awareness and drawing in new customers as a result.
While that may begin with things like advertising, social media use, and other promotional methods, marketing for roofers does not stop there.
Beyond [...]
How Can I Get More GMB Reviews For My Roofing Company?
In a previous article, it was discussed how Google My Business marketing can help roofing companies succeed by building brand awareness, reputation, and greater visibility from online reviews.
The question now is: how does a Google My Business marketing agency for roofing companies get more of those valuable reviews to [...]
Roofing Website Conversions – Speed Really Matters!
Digital marketing advances faster every year as web developers and marketing specialists find newer and better ways to keep the sales coming in.
One thing that has not changed within marketing strategies over the years is the correlation between page load speed and conversion rates.
As basic and simple as [...]
[Webinar] January 2021 Internet Marketing for Roofers!
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your internet marketing and lead generation strategy for your roof company? Have you put together an updated plan based on all the changes in the Online Space?
On this live training, [...]
[Webinar] 2021 Internet Marketing for Roofers!
If you are a roofer, have been spending some time recently working out an effective internet marketing plan for 2021?
Oh that's right - you do not have time because you are always out working on customers roofs!
Don't let the competition outpace you with their internet marketing plan for [...]