A new year is here and with its arrival, roofers should be assessing their marketing strategies over the past year and developing new ones for 2024.
This off-season time is the perfect time for roofing contractors to sit down and take stock of where their business is today, and what digital marketing efforts and investments are needed to get them to their next business goal.
With so many contractors out there today, roofers need a marketing plan that will help them go from being a choice to becoming THE choice in their community.
A focus on understanding the system of marketing and how it all works in a local market can help roofers beat their local competition in 2024 and get more sales!
Digital Marketing Is A Collection of Systems
A big problem that prevents many roofers from really benefiting from their marketing efforts is a lack of understanding of systems, strategies, tactics, and how they all differ and change from year to year.
Individual tactics like organic search or email newsletters are essential to an overall digital marketing strategy, but they are not strategies on their own.
Similarly, individual strategies such as increasing incoming leads or getting more follows on social media, which are accomplished using different tactics, may be beneficial but are only singular strategies of what should be an overall roofing business marketing system.
By developing an entire system that addresses all parts of a roofer’s business goals and strategies while reflecting on past performance, new trends, and other factors, business growth can happen.
How Can Roofers Keep Up With Emerging Marketing Trends?
Keeping up with effective marketing strategies that continue to get results can be challenging, mainly because trends change from year to year.
What was working last year and the year before may be different from what the digital marketing gurus are seeing more results from today.
Changes to the Google algorithm can derail a roof company's marketing strategies, as can economic conditions and other factors that change consumer habits.
Knowing all of this, what is the answer to keeping up with all of those changes and continuing to succeed?
An evergreen digital marketing system for roofers that adjusts along with the times and trends is the best answer.
Learn From This Video How To Create a Workable Marketing Blueprint
Click the link and watch this month’s Roofer’s Workshop hosted by Chris from RoofingSites.com as he gets into digital marketing systems for roofers and how to create one that will keep on working through a year of new marketing challenges and trends!
Start 2024 With An Effective Blueprint for Profitable Digital Marketing
Success with digital marketing demands more than just using a few well-known tactics that every roofer’s competition is also using.
It requires roofers to assess their current marketing strategies, audit successes and losses, and then build a system that can be used year in and year out to achieve the company’s goals.
Watch this month’s digital marketing workshop for a free lesson on how to create a marketing blueprint or schedule a free marketing call with Chris from RoofingSites.com to learn more.
Don’t miss all the free downloadable business planning tools accessible in the video!
