Getting great results from digital marketing takes time and money, something that every roofer who has been following the marketing workshops presented by RoofingSites.com knows by now.

Many of those contractors have been putting in the work and utilizing these essential marketing services and strategies, yet still want or need more customers.

Is it possible to achieve that without dumping countless dollars into the same marketing strategies?

By implementing a retargeting campaign, extracting more sales from leads already reached is definitely possible!

What Is Retargeting for Roofers As A Digital Marketing Strategy?

Retargeting is a marketing strategy that allows roofers who are investing in their digital marketing to get the most results possible for their money and effort.

It is a method used by retargeting experts to successfully increase sales when marketing strategies are already bringing in a good number of leads, but not enough of those leads are converting.

In the simplest explanation, it is a marketing strategy that tracks user engagement with the company’s website, then continues to gently prompt them to convert in various ways.

When implementing retargeting services as part of the whole marketing plan, roofers can see an uptick in actual conversions as more warm leads are retargeted and gradually turned into hot leads that become actual sales.

How Can Roofers Implement Retargeting Services In Their Marketing Plans?

The root of the issue of low conversion rates for most businesses that are already getting a good number of leads is either a website that is somehow preventing conversions or the need to give incoming leads a little bit more coaxing.

Fixing the first problem and improving website performance is fairly easy.

The second issue involves contacting those leads again with retargeting ads in the marketing campaign.

When retargeting services are added to the marketing plan, roofers can more easily segment their leads into groups based on their buying intention, then continue to market to those most likely to convert.

Over time, retargeting included in the overall marketing strategy results in a greater ROI on marketing budgets.

In this month’s digital marketing workshop for roofers, Chris from RoofingSites.com introduces the marketing strategy of retargeting, and how retargeting experts help roofing companies make more sales by implementing this small change in their online advertising campaigns.

Increase The Effectiveness of Roofer Digital Marketing Campaigns with Retargeting Ads

Roofers who are investing in their digital marketing and getting good leads may still struggle with low conversion rates.

When this happens, retargeting is a cost-effective method for adding more power to existing marketing campaigns and increasing sales.

With the help of retargeting services that squeeze more out of every lead and every dollar spent on marketing, contractors can see their conversion rates jump, and gain a higher return from their marketing budgets.

Learn more about retargeting as a roofing marketing strategy and how to implement it by watching this information-packed workshop or contacting RoofingSites.com today.

Schedule a free marketing call with Chris to find out how to implement a retargeting campaign and get more sales from existing leads!