Goal setting is essential for planning digital marketing and business growth overall.

Every roofing business owner investing in a digital marketing plan already knows this, especially those who have been paying attention to recent RoofingSites.com video workshops.

Yet what many don’t fully realize is the different types of goals that should be made to grow a business and how they all come into play together.

At the top of that list should be their Big Hairy Audacious Goal or BHAG.

What Is A BHAG Anyway?

Every roofing contractor needs a Big Hairy Audacious Goal or BHAG at the top of their goal ladder, as this is the one goal that all others will work toward.

When planning out digital marketing strategies, all that goal setting discussed in previous workshops revolves around creating the little steps that help a business rise closer to reaching its BHAG.

The BHAG is the big long-term goal that every roofing contractor should set for their company to give them direction with their smaller goals.

It will also give direction to digital marketing, allowing contractors to more effectively decide where their marketing budget should be invested.

How Can Roofers Find their BHAG?

Setting a Big Hairy Audacious Goal and addressing the digital marketing tactics required to reach it might seem easy to do, but it does take a good amount of thought.

There is more to setting a BHAG than simply saying “I want my business to break $20 million” in sales this year.

A good BHAG needs not only to be achievable within a specified period of time but also needs to help a business owner reach other accomplishments.

A BHAG must be broad enough to encompass all the smaller goals required to get there, while also being specific enough to be attainable.

And as already mentioned above, investments in digital marketing should reflect the smaller goals that will slowly get a roofing contractor to their BHAG.

Find Some Great Insight In This Video/Blog!

Learn more about Big Hairy Audacious Goals, their importance, and how to set them in this 5-minute digital marketing methods workshop with Chris from RoofingSite.com.

Listen in as he introduces the concept, explains what a BHAG is, and why setting one is so important.

Need Help Setting Your BHAG?

A smart, achievable Big Hairy Audacious Goal is something that every roofing company needs before they invest any money in digital marketing or advertising of any kind.

With Chris’s help, roofing company owners will have the guidance needed to identify their BHAG, then use that to set the smaller goals that will lead to it.

Those in need of help with their digital marketing or who would like a chance to talk about their BHAG with a professional can take advantage of a free marketing call with Chris by clicking here and also get a free copy of his book “The Ultimate Guide to Digital Marketing for Roofers,” by clicking here.

Does Your Digital Marketing Strategy Have A BHAG?

Contact RoofingSites.com To Learn More About Goal Setting!

Call 888-308-2168 For More Info!

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