One of the most common ways that roofers struggling to attract more customers with their SEO marketing actually lose potential sales is through disorganization.

Even though they are investing in roofers digital marketing, many of those leads seem to get lost along the way and never come to fruition.

Roofing sales leads can slip through the cracks when they do not receive enough follow-up, are not followed up on at the right times, or are just accidentally overlooked.

All of that effort going into marketing and SEO services can seem ineffective at that point but in truth, it might just be an organizational issue that needs to be remedied.

What Is A CRM?

For those roofers who have not hear of it, CRM is a customer relations management software that makes organizing all of the leads drawn in through SEO marketing easy and efficient instead of relying on notebooks or even basic spreadsheets to track leads as many roofing contractors still do.

CRMs give roofing contractors the power of organization and automation in one effective and efficient application.

A CRM should be considered by roof companies as a critical part of any SEO strategy, helping contractors get the most from lead generation efforts.

How Can A CRM Help Roofers Get More Sales?

A good CRM is essential to the success of any roofing company's marketing campaign as it can track all of sales leads from the moment they come in.

By uploading that lead’s data into a CRM, it is entered into the roofing company’s sales pipeline in a way that lead tracking and knowing when to follow up is easier and more convenient.

CRMs also provide a means for roofers to track where leads are originating from, their stages in the sales process, the different follow-ups that have already been made, notations about those communications, and many more details, all of which allow roofing contractors to stay on top of their SEO marketing leads and increase the chance of converting them.

CRM applications also include a variety of automation tools within them that make it quicker and easier for roofing sales teams to follow up.

Watch This Enlightening Video For More Information!

Chris from RoofingSites.com discusses CRMs and how they help roofers boost the effects of SEO services by retaining leads in this week’s highly informative, 6-minute marketing video!

Need A CRM to More Effectively Manage Roofing Leads?

With so many different contacts coming in from an SEO campaign that is working on the front end, it is disappointing when roofers then lose those leads on the back end because their contacts are not well organized and tracked so they can be appropriately pursued.

A CRM can make a big difference and help roofing companies more easily turn marketing leads into actual sales.

Learn more about CRMs, their versatility, and how they can improve any roofing company's marketing results by contacting Chris at RoofingSites.com.

Schedule a free marketing call to talk about SEO for roofers as well as how to get more sales plus get an easy CRM that can help any roofer manage and convert leads!