Some of the most effective SEO techniques that can convert more high-quality leads to sales for roofing contractors are also some of the simplest.
At times, these marketing tips are so simple, that they get completely overlooked!
Interestingly, this first step SEO practice can increase website conversions and sales all by itself.
Do this right away to retain more website traffic and get more sales instead of alienating visitors and sending them to the competition!
Efficient Website Design Has Changed Over The Years
One of the most important SEO concepts that every roofing contractor needs to understand about their website is that more is not necessarily better when it comes to what is on the homepage.
Back in the dawn of website design, it was common to see homepages piled with information, including navigational links to every important page on the website that a business owner wanted people to see.
Based on what marketing experts now know through extensive website testing is that such design is distracting and that having tons of links in the navigational menu of a roofing website actually works against conversion rates, not for them.
As website design itself has changed, so have SEO techniques addressing navigational menus and making them more effective.
Simple Website Navigation Works
How simple is simple?
Current SEO trends suggest that there are only a relatively few things that the upper menu bar on a roofing contractor’s website should contain to prevent information overload and get website viewers to actually convert.
Everything else can go below in the footer.
Best of all, when this marketing technique of the simple menu bar is combined with that of the simple website header that was discussed in a previous marketing video, roofers can increase actual conversions by staying focused and directing viewers to reach out!
Learn Why to Avoid Busy Navigation Bars!
Check out this week’s 3-minute roofing SEO video with Chris from RoofingSites.com as he exposes the truth about busy navigation bars and how simplifying them is the key to increasing website conversions!
Roofers - Get More Conversions With Simple Site Navigation
The key to getting more roofing sales is mastering SEO to turn an average website into a lead-converting machine.
One of the important ways to do that is by simplifying website navigation so it guides viewers, rather than distracting them.
Learn more about simple navigation and other effective SEO techniques for roofers by visiting RoofingSites.com for more information or even scheduling a free marketing call with Chris.
He can help any roofing company dominate its local competition with proven SEO and marketing methods that work!
And while you are there, be sure to pick up a free copy of his book, "The Ultimate Guide to Digital Marketing for Roofers" by clicking here.
Need Help with Marketing for Roofers?
Contact RoofingSites.com to Get Better Roofing SEO Results!
Call 888-308-2168 To Learn More!
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