About Chris Hunter
Chris Hunter is the founder and Chief Marketing Officer of RoofingSites.com.
He is a proud member of the Fightin’ Texas Aggie Class of 1998 at Texas A&M University, where he studied Marketing. He served in the U.S. Air Force as a Crew Chief on the F-117A Nighthawk, honing his skills in attention to detail and the importance of teamwork.
During his time in the Air Force, Chris discovered his passion for web design and the potential of the internet as a marketing tool. He started his own web design business while still working on the flight line, and soon found success in helping businesses develop and enhance their online presence.
In 2001, Chris and his wife Tara ’99 moved back to College Station, Texas, where they decided to raise their family and expand their web design business. Today, Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System.
Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies.
In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.
Connect with Chris!
Chris’s Blog Posts
Season 1 Episode 18 – Building a Better Business for Roofers with Chris Scully
Are you making these mistakes in your roofing company? Chris [...]
Roofer Growth Hacks – Season 1 Episode 17 – The Secrets to Becoming a Wealthy Roofer with Brian Kaskavalciyan
Your business is a vehicle for creating your ideal lifestyle! [...]
Roofer Growth Hacks – Busting The Yellow Pages Myth!
As much as some local roofers might think they are still getting customers from their traditional Yellow Pages ads, research on SEO marketing states otherwise.
Paying for Yellow Pages ads can be a hard habit for some roofers to break, since the paper directory has always been there for them, [...]
Roofer Growth Hacks – Don’t Write Blog Articles With AI!
One thing that every roofer following along with these Roofer Growth Hacks creative suggestions should already know is the importance of creating quality SEO content for their websites to keep the Google search algorithm interested.
Chat GPT makes creating some SEO content easier, but should it be trusted for writing [...]
Roofer Growth Hacks – Optimize Google Business Profiles!
Over the past year, Google has updated its Google My Business page feature and the entire Google Business Profile suite of marketing tools.
Since its inception, Google My Business has been an invaluable free resource for helping local businesses of all kinds succeed within their communities.
Before any roofer can [...]
Roofers – It’s Not About You! With Jonathan Cinelli
Growing a roofing company from its roots as a one or two-person operation into a flourishing business involves much effort beyond just the roofing work itself.
Roofers must invest in SEO marketing to create awareness and attract new leads, but they must also learn how to effectively run their developing [...]
Roofer Growth Hacks – Season 1 Episode 16 – 2024 Roofing Marketing Blueprint- Navigating a New Era for Roofers with Chris
This is how your roofing company can stand heads and [...]
The 2024 Roofing Marketing Blueprint – Navigating a New Era for Roofers!
A new year is here and with its arrival, roofers should be assessing their marketing strategies over the past year and developing new ones for 2024.
This off-season time is the perfect time for roofing contractors to sit down and take stock of where their business is today, and what [...]
Roofer Growth Hacks – Season 1 Episode 15 – All In with Mike Michalowicz
How do you get your employees and team members all [...]
Roofer Growth Hacks – Learn About Google Display Ads!
Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most.
What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get [...]
Roofer Growth Hacks – Season 1 Episode 14 – Your 2024 Digital Marketing Plan for Roofers
Become THE choice roofing company by using this marketing plan! [...]
Roofer Growth Hacks – Season 1 Episode 13 – It’s Not About You with Jonathan Cinelli!
These are the five principles of leadership you need in [...]
Recruiting – Who They Are Is More Important Than What They Know!
Employees can make or break a small business like a roofing company, depending on how good of a fit they are.
Hiring might be easy, but finding and retaining the right people is not always so simple.
The truth is that roofers should similarly view their recruitment efforts as they [...]
Your 2024 Digital Marketing Plan for Roofing Contractors!
It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024.
Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans [...]
Roofer Growth Hacks – Season 1 Episode 12 – How to Drive More Repeat and Referral Business with Email Marketing with Chris Hunter
In today’s podcast, we will be discussing the importance of [...]
Workshop – How to Dominate Google For Your Roofing Company!
In the world of digital marketing, the one thing that is ever-present is Google and every roof company owner’s need to dominate it.
Even though Google is constantly changing, making consistently staying on top of the SERPs a real challenge, roofers must conquer Google to stay at the top of [...]
Roofer Growth Hacks – How To Set Up Retargeting!
Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising.
Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier.
Any [...]
Roofer Growth Hacks – Season 1 Episode 11 – Recruiting: Who They Are is More Important Than What They Know with Paul Sanneman
This is how you should be recruiting talent for your [...]
Roofer Growth Hacks – Increase Leads With Retargeting!
A website that converts at a high percentage is something that every roof company needs to build and grow their business.
Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website.
Knowing this, how can roofers [...]
Workshop – Drive Repeat and Referral Business With Email Marketing!
Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers [...]
Roofer Growth Hacks – Use an Inconvenient Bank!
Growing a roofing company beyond its status quo may seem like an unattainable dream for many contractors, but with the right management style, it can become a reality in just a few years.
Naturally, good money management plus effective marketing strategies both play significant roles in business growth over the [...]
Workshop – How to Outrank Your Roofing Competition on Google!
The two primary purposes of roofing SEO are to help contractors get seen by more local customers and to outrank their local competition.
To outrank the competition, roofers must use digital marketing techniques that get the right responses from the Google search algorithm.
This month’s marketing for roofers workshop will [...]
Roofer Growth Hacks – Amp Up Your Google Reviews!
An important free SEO marketing tool that every roofer has available to them is their Google My Business directory page.
An essential and powerful part of that business directory page is the Google Reviews section.
So why do so many roofers not have enough customer reviews?
Google Reviews that drive [...]
Increase Roofing Website Conversions Using Strong CTAs
Getting customers to a roofing company’s website is half the battle fought using roofers digital marketing to increase incoming leads.
Once they are there, then what?
Assuming a roofer is already using other important digital marketing tactics to retain the attention of that lead, the next step is to get [...]